App Store Optimization

Nowadays thousands of iOS applications and android applications are prevalent all around the world and the real challenge for developers is having their app surfaced higher than many other competitors in the search results of app stores. For doing this Web’s Zone includes one of newest optimization techniques i.e. ASO or App Store Optimization. It can be understood as SEO repurposed for mobiles that is used for optimizing your applications across so many platforms. With such a huge and mind-boggling number of Applications, contending for the top slot is not a child’s play and therefore you should say hello to App Store Optimization (ASO) that efficiently helps your applications get a higher ranking in applications’ stores.

Primary goals of App Store Optimization include:

  1. Higher Ranking for all the keywords
  2. Increase in the organic downloads
  3. Obtaining authentic app Reviews and Ratings
  4. Effective Content Optimization related to your apps

On-Page (Content) Optimization is a one of the most important keys in App Store Optimization success as selection of keywords with description of your applications affect ranking and visibility of your app.  Web’s Zone has been in the App Store Optimization business since last three years and we have successfully optimized the web presence of so many applications that are quite prevalent these days. We utilize app store optimization as a user acquisition channel by focusing on search ranking within the Application Stores. We have effective and exclusive data and algorithms from thousands of campaigns that help in optimization of your application.

Different Factors Important for ASO used by Web’s Zone:

  1. App Title: With this you can tell users about peculiarities of your app.
  2. App Keywords: Best keywords need understanding of market, competitors & popular search phrase as per your app.
  3. Reviews & Ratings: It lets future users know about the response of your users.
  4. App Description: It helps users understand your app comprehensively.
  5. Logo of your App: Helps in creating first and most effective impression.
  6. Publisher’s Name: Lets users know about the maker of your app.
  7. Category Name: It tells about the category where your app fits in.

There may be other factors too that we may include with your app as per specification of your app for optimizing presence of that application in app store searches. Anyone who is not aware of actual strategies involved in optimization will spend all of their time trying to optimize every month but missing a single factor could cost your app greatly.  So just leave all this work to us as we at Web’s Zone take a full service approach and have expertise to make your App Store Optimization profitable and triumphant.